Finding professional quality, affordable marketing expertise and support to build my acupuncture practice has not been easy. Now that I’ve been a Marketing Mentorship client for a few months, we’ve made some significant improvements in the way we do business. I can honestly say that I’ve become more resourceful and efficient in the way I operate. The twice monthly sessions keep me on task and, surprisingly, are a real pleasure. The program is clearly cost-effective and a great value.
Kea Hedberg, Licensed Acupuncturist and Five Branches University Faculty
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Below are several representative examples of projects conducted for clients, addressing a range of marketing issues. Clients include sole proprietors and small partnerships.
Nutritional services/Wellness Consultant
Challenge: Decline in revenue for previously successful practice.
Solution: Historical review of service pricing, combined with select competitor analysis led to a simplified fee structure. The results were immediate increases in per-visit payments, and improved cash-flow.
Interior Design and Restoration Firm
Challenge: Owner burnout from repetitive, unchallenging projects.
Solution: Comprehensive assessment of business strengths and weaknesses. Facilitated inquiry into owner’s personal enthusiasm and frustration [factors included: financial, physical and spiritual dimensions.] Results led to offering expanded scope of services, based on identified areas of interest and expertise.
English Language School
Challenge: Quantify demand for executive English language programs for European managers..
Solution: Profiled prospective clients, using available industry data, proprietary information, and interviewing Human Resource specialists at target firms. Deliverables included recommendations for positioning, promotion, and projected profitability.
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